Skip to Content

Double Your Food Benefits in Louisiana with Market Match

Double Your Food Benefits in Louisiana with Market Match

Louisiana residents can double their SNAP dollars through the Market Match program when they shop at certain participating retailers in the New Orleans area!

This is a really exciting way to get more food with your food benefits. Most people do not get nearly enough benefits to survive, so we’re always looking for creative ways that you can make the most of yours.

What is Market Match?

Market Match is a dollar-for-dollar matching program. For every dollar in food benefits you spend, you’ll receive another dollar’s worth of free food. That’s basically a 50% discount because you get twice as much food as you pay for.

In that regard, the program operates a lot like Double Up Food Bucks even though it isn’t part of the official nationwide program.

Who can use Market Match?

In order to double your benefits, you have to shop at a participating retailer and receive food benefits from an eligible program.

Currently, this program helps shoppers who are paying with one of the following food benefit programs:

You will need to make sure that you are paying with those benefits in order to receive the double-up dollars.

What retailers offer Market Match?

At this time, Market Match works at the following locations:

  • Crescent City Famers Markets
  • Top Box Foods Lousiana
  • Grow Dat Youth Farm
  • River Queen Greens
  • New Orleans Food Co-Op

How does Market Match work?

The way the program works will depend on where you shop. After all, the process of picking out vegetables at a farmer’s market is very different than ordering a box from a CSA.

At Crescent City Market, you’ll need to go to the Welcome Tent to get started. You’ll swipe your EBT card for however much you want to spend that day. The representative will give you purple and blue tokens for the amount you spent. You can take those tokens to purchase any EBT-eligible products at the market. You’ll also receive an equal amount of red and black tokens that can only be spent on fresh, locally-grown fruits, vegetables and food-bearing plant starts. You don’t have to pay for those extra tokens; that’s the point of Market Match!

You can also choose to use these benefits when you shop online at Top Box Foods Louisiana for home delivery. You can purchase any of the SNAP-eligible products that they offer. You’ll get a 50% discount on your purchase.

At Grow Dat Youth Farm, River Queen Greens and New Orleans Food Co-Op, you can get 50% off your purchase price when you shop with EBT. That’s because it makes more sense for these retailers to offer you a half-off discount up front than to work with the dollar-matching tokens offered by the farmer’s market.

Are there limits?

Usually, the Market Match program only allows you to double up to $20 in benefits per day at the market. However, they announced that starting January 2023 they will allow unlimited dollar-for-dollar matching at all Markets and partner locations.

What is Market Umbrella?

Market Umbrella is the nonprofit that operates the Crescent City Farmers Markets. This organization coordinates the Market Match program as well.

This organization has also partnered with the Goldring Center for Culinary Medicine to provide hands-on cooking classes for families and individuals who participate in the doubling program. These classes are designed for adults but welcome participants who are at least 8 years old. If you’d like to take a nutrition or cooking class, you can register with their Registration Form.

Don’t forget your EBT discounts!

You can get more than just free produce with your EBT card! We’ve found some truly incredible EBT discounts in Louisiana, too!


The Louisiana Market Match program helps low income shoppers in Louisiana get even more food with their food benefits. The program allows you to get extra food at the Crescent City Farmers Market, as well as select Co-Ops and farms throughout the area when you shop with EBT or other food benefits.

Nicole is the owner and lead researcher for Low Income Relief. She has over 20 years of professional research and writing experience, and she has been solely dedicated to investigating low income topics for the last 10 years. Nicole started Low Income Relief after a personal experience with poverty. When her husband was medically discharged from the US Army, their family experienced tremendous financial hardship. Nicole was able to gather help from multiple community agencies and move into a nearby low income housing unit in just two weeks! Since then, Nicole has been dedicated to helping low income families in crisis. She regularly spends hundreds of hours combing through countless resources to make sure that Low Income Relief has the most comprehensive and complete resource directories on the internet today. Prior to starting Low Income Relief, Nicole worked as a novelist, journalist, ghostwriter and content creator. Her work has been featured in various print and online publications, including USA Today, The Daily Herald, The Chronicle and more. Her work has also been featured by Google for Publishers and other leading industry publications.