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Get Free Food with Double Dollars & More!

Get Free Food with Double Dollars & More!

You can double your food benefits in Wisconsin with programs like Double Dollars! These food incentive programs can help you get more food for your food benefits.


In this article, we’ll discuss what these programs are, who is eligible, and how you can get started.

Double Dollars

The Double Dollars program provides up to $20 worth of free food per day when you shop with your FoodShare benefits at a participating market! This is an incredible opportunity to double the value of your food benefits.

Who is eligible for Double Dollars?

Literally anyone who has a SNAP EBT card can participate in Double Dollars. It doesn’t even matter if your card is from out-of-state!

That means if you’re eligible for Double Dollars, you’re also eligible for these EBT discounts too!


How does it work?

When you visit the farmers market, you’ll need to go to the information booth to get started. They’ll ask how much money you want to spend. You’ll swipe your card and they’ll give you that amount in Market Dollars. They’ll also give you a set of Double Dollars for the same amount.

You can spend the Market Dollars on any SNAP-eligible items at the market.

You can only use Double Dollars to purchase:

  • Breads and cereals
  • Fruits and vegetables
  • Meats, fish and poultry
  • Dairy products
  • Plants and seeds that grow food

If you decide that you don’t want to spend all the money you withdrew from the card, that’s okay. You can take the Market Dollars back to the information tent to have them refund your card. However, you have to return one Double Dollar for every Market Dollar you decide to refund back to your card.

Where can I get Double Dollars?

In order to get Double Dollars, you have to shop at a participating market.

This is the list for Summer 2023:

MadisonDane County Farmer’s Market2 E Main St Madison, WI 53703
MadisonEastside Farmer’s Market202 S Ingersoll St Madison WI 53703
MadisonMonroe St Farmers Market2219 Monroe St Madison WI 53711
MadisonNorthside Farmers Market2901 N Sherman Ave Madison WI 53704
MadisonTroy Gardens Farm Stand502 Troy Dr Madison WI 53704
MadisonWestside Community Market505 S Rose Rd Madison WI 53719
MononaMonona Farmers Market400 E Broadway Monona WI 53716
Sun PrairieSun Prairie Farmer’s Market1 Cannery Square Sun Prairie WI 53590
VeronaVerona Downtown Farmers’ market101 W Railroad St Verona WI 53593

You can get Double Dollars in the winter as well from these participating markets:

MononaHoliday Farmers Market1 John Nolen Dr Madison WI 53703
MadisonGarver Feed Mill3241 Garver Green Madison WI 53704

The Willy Street Co-Op in Madison also participates in Double Dollars during the winter months but it’s a little more complicated. They only offer this program on Tuesdays between late October and early march. The Double Dollars have to be earned and redeemed in increments of $5 instead of $1, which is also less convenient.

Mobile Market

The Mobile Market is a grocery store on wheels that travels throughout Milwaukee County on weekdays. The market sells food for 50% off Piggly Wiggly’s prices!

Who is eligible?

Anyone can shop at the Mobile Market. They can accept credit, debit, or EBT benefits.

The market is mobile so it isn’t always in the same place. Check their calendar to know when they’ll be stopping near you!

What can you buy?

There are many different things you can buy from the Mobile Market!

  • Fruits
  • Vegetables
  • Milk (dairy and non-dairy)
  • Chicken
  • Beef
  • Pork
  • Deli meat
  • Cheese
  • Yogurt
  • and more!

The Mobile Market does not sell any canned or processed foods.



Double Dollars and other programs, like Mobile Market, allow low income shoppers in Wisconsin to get more food with their food benefits. If you receive Supplemental Nutrition Assistance Program, you can use these programs to increase the amount of groceries you can buy.